Market Opportunity Mapping
Matrix your market potential via CBDMT® MOMTM Model* to increase business leverages:
- Players, drivers:
- Technology application:
- Innovation supply chain
- Pricing, volume
License vs full commercialization?
Incremental vs Breakthrough?
Make, buy, or codevelop?
Define your strategy:
- Corporate strategy:
Does the technology fit with the firm's mission?
Does the firm have sufficient resources to exploit the technology?
Know-how, Proof of concept, Components...
Sell, License and/or Commercialize...
*"Before opening doors, matrix your business"