Market Opportunity Mapping

"To be prepared for negotiation is one of the most effective means of closing deals"

Matrix your market potential via CBDMT® MOMTM Model* to increase business leverages:

  • Players, drivers:
  •   License vs full commercialization?


  • Technology application:
  •   Incremental vs Breakthrough?


  • Innovation supply chain
  •   Make, buy, or codevelop?


  • Pricing, volume

Define your strategy:

  • Corporate strategy:
  •   Does the technology fit with the firm's mission?

  • Resources:
  •   Does the firm have sufficient resources to exploit the technology?

  • Options:
  •   Know-how, Proof of concept, Components...

      Sell, License and/or Commercialize...


*"Before opening doors, matrix your business"